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Redesign

KSP App

Transforming a complex interface into a streamlined, personalized shopping experience.

Context: Personal project within a UI/UX design program.

My Role: UX Research, Strategy & UI Design

Duration: may - august 2025

Background

While KSP is the market leader, its app lagged behind modern standards, functioning as an internal data dump rather than a customer facing shopping experience.

Problems Statement

The application was hindered by extreme visual clutter, a text-heavy interface, and confusing logistics.

1.

Extreme Cognitive & Visual Overload,

The interface lacked visual hierarchy.

Extreme Cognitive & Visual Overload,

The interface lacked visual hierarchy.

2.

Text-Heavy Experience: Users were forced to read through dense lines of technical specifications in list views, rather than scanning visual cues, making browsing exhausting.

3.

KSP's complex logistics forced users to manually sift through huge stock tables just to guess availability. Hidden final costs until checkout led to high frustration and cart abandonment.

Research

Market Research

My research into leading e-commerce apps revealed a clear "visual first" standard, prioritizing large images over text. Crucially, these apps hide complex logistics, presenting a simple binary availability status instead of raw inventory data.

User Research

I spoke with consumers to understand their pain points with the current KSP app.

They developed "workarounds" such as adding items to the cart just to see the final shipping cost or stock status because the product page was too confusing.

persona

David

29, Software Developer & Tech Enthusiast

David is tech-savvy and frequently buys gadgets and PC components. He values his time and knows exactly what he wants. He shops on the go and expects a fast, frictionless mobile experience.

“

I just want to know if I can pick up this SSD today on my way home.
I don't have time to decode a massive table of 50 other branches just to find out.

Goals:

Find products visually and quickly verify key specs.

Get immediate confirmation of stock at his preferred local branch.

A fast checkout process with transparent pricing.

Pain Points:

Overwhelmed by cluttered screens and tiny text.

Frustrated by having to click too many times just to check local stock.

Anxiety about hidden shipping fees appearing at checkout.

User Journey: The Streamlined Purchase Journey

The Solutions

The redesign addressed the core problems through specific design goals, framed as "How Might We" questions.

Goal #1

How might we reduce cognitive load and transform a text-heavy interface into an intuitive shopping experience?

Home page

Visual Minimalism

Creating a clean, uncluttered interface that reduces cognitive load and focuses user attention on essential content.

Visual Minimalism

Creating a clean, uncluttered interface that reduces cognitive load and focuses user attention on essential content.

Before

After

Visual Consistency

Maintaining a uniform graphic language and high-quality, stylistically cohesive product images to establish professional trust.

Visual Consistency

Maintaining a uniform graphic language and high-quality, stylistically cohesive product images to establish professional trust.

Search & filters

Streamlining product finding through a prominent search bar and a smart, easy-to-use filtering system.

Clear Information Hierarchy

Prioritizing important information, while making technical details accessible without overwhelming the user.

Clear Information Hierarchy

Prioritizing important information, while making technical details accessible without overwhelming the user.

Before

After

Before

After

Clear filtering options

redesign the filtering options to be intuitive, utilizing customer-clear language and displaying only relevant data.

Clear filtering options

redesign the filtering options to be intuitive, utilizing customer-clear language and displaying only relevant data.

Goal #2

How might we simplify complex backend logistics into a clear, binary choice for the user?

Smart Logistics Based on Personalization

The challenge was to obscure logistical complexity to reduce cognitive load. The solution uses personalization to present only relevant data in real time.

Before

After

Before

After

Smart Onboarding

One-time setup at signup saves user shipping and pickup preferences as permanent defaults, streamlining future visits.

Secure Purchase Completion

A seamless and fast payment experience designed to save time and make finalizing purchases simple and easy.

Before

After

Frictionless Checkout Flow

Simplifying the purchase path into minimal steps, removing barriers, and requesting only essential information.

Frictionless Checkout Flow

Simplifying the purchase path into minimal steps, removing barriers, and requesting only essential information.

Post-Purchase Reassurance

An immediate confirmation page that gives confidence the order was successful. It shows all important information in one place, to end the purchase with peace of mind.

Post-Purchase Reassurance

An immediate confirmation page that gives confidence the order was successful. It shows all important information in one place, to end the purchase with peace of mind.

Conclusion & Reflection

This project demonstrated that effective UI/UX design is not just about aesthetics.

The biggest challenge was taking a data heavy organizational structure and hiding that complexity behind a simple interface.

By shifting the burden of processing logistics from the user to the system through smart defaults and personalization, the KSP app transformed from an intimidating data warehouse into an inviting, modern e-commerce experience.

The biggest challenge was taking a data heavy organizational structure and hiding that complexity behind a simple interface.

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